Many musicians look at the mastering and manufacturing of their CD as a kind of finish line. Use your email newsletter , blog, and social media accounts to keep people posted on the recording process. Share pictures, video clips, and rough mixes from the studio. Depending on how long your production period is, you potentially have a whole year or more to get your fans psyched about the upcoming album. Ask your band mates, producer, engineer, graphic designer, manager, and close friends what they think the strongest, catchiest tune is on the record. Before posting the song online and making it available through digital retailers and streaming services, you should hype it up on all the usual channels: website, email newsletter, social profiles. Create a special poster or online graphic for the launch of the single with the artist name, song title, release date of single, and — in smaller font — the release date for the full album and maybe change your web headers, banners,and profile images to get the word out about your new song. Plus, if the song and video are great, your fans will share them with their friends. Find multiple ways to get that song in front of your fans. Be sure to give yourself about 3 months of cushion between when you get your CDs back from the manufacturer and the date of the release show.


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